Creator Guidelines

ToEon is the pioneering Creative Commerce platform that seamlessly integrates the power of Social Media, Business Network, and a Marketplace for digital assets and media.

Unlike conventional platforms where content is often posted for free and for fleeting recognition, ToEon offers the opportunity to utilize all three areas simultaneously, allowing you to monetize your content.

Every captured photo, video, or piece of content possesses a potential value. Even if no immediate demand is generated today, its value is not zero; instead, it represents your digital capital and your investment in the future.

With ToEon, you convert your content into tangible wealth. You not only generate an additional income stream but also build a steadily growing Asset Portfolio that creates regular and sustainable value.

 

Best Practices

Build Your Asset Portfolio

Build your Digital Asset Portfolio by uploading and licensing as much meaningful content - including photos, videos, and other digital assets - as possible to ToEon. Your digital capital grows with the breadth and depth of the captured subjects.

Document what you see and experience at your location - make the world your observation field. This encompasses the entire spectrum of your visual and auditory perception, without any thematic or spatial limitation.

Every Photo, Video, or piece of content you capture possesses a potential value. Even if no immediate demand is generated today, its value is not zero; instead, it represents your digital capital and your investment in the future.

The true value of every individual occurrence or Digital Asset lies in the uniqueness and unrepeatability of the lived moment. Every moment is an original datum of reality - a singular convergence of time, space, consciousness, and action. This value is alive and contains many prices: one for today, another for tomorrow, and newly discovered ones for those who seek and find it.

 

Monetizing the Moment

Every individual is a Witness to Reality. If you are present at a unique or current occurrence, it holds a potentially high-value price tag. Seize the opportunity to document this lived moment with your phone or camera.

Upload and License this content to ToEon and offer it for sale. Such original footage is of the highest interest to media outlets, researchers, expert audiences, and a multitude of other local and global players, commanding corresponding sale prices.

The spectrum of such occurrences includes, but is not limited to, social, societal, and cultural happenings, unpredictable natural phenomena, manifestations of global change, and much more of significant relevance.

 

Sales Promotion through Social Sharing

Strategically leverage your social media reach to maximize demand for your content.

Actively share the content uploaded and licensed to ToEon on your social media channels. These shared previews are automatically marked with an unmistakable ToEon watermark, which not only signals the protection of your copyright but also serves as a clear Call-to-Action.

Interested parties and potential buyers will be directed straight to your ToEon profile via the content link. There, they can immediately purchase the content and discover your entire asset portfolio.

 

Metadata of Your Content

For maximum reach and targeted searches by interested parties, the correct indexing of your content is crucial.

Keywords are the key:

• • Use comprehensiveKeywords and a precise description in the Title, Content Description, and Tags.
• • Make sure to capture relevant details such as theevent, date, time, and location in detail.
• • Use theToEon Tags function to enter your keywords without the hashtag symbol (#).

This procedure ensures optimal indexing and enables buyers to find your content quickly and efficiently.

 

Formats of Your Content

For your content, ensure a wide range of formats (e.g., Landscape, Portrait, Square, or Panorama). This offers potential buyers a broad spectrum of options, thereby guaranteeing maximum usability.

 

Technical Care

The careful preparation of your content is an investment in its professional perception. In addition to the uniqueness of the content, buyers also value its technical quality. Although modern cell phones and cameras already deliver a good basic quality, you should ensure that your shots are not blurry or flawed.

The ToEon upload system offers you a decisive advantage, which is particularly relevant for professional photographers: You can offer your content in different resolutions and sell it accordingly at different prices. This ensures that you can participate in the market with every technical standard, and every quality level finds its own buyer group.

 

Special Requirements for Design Assets (PSDs, Vectors)

The technical structure of your design assets is key to professional reusability and maximizing the purchase price.

• • Vectors (e.g., AI, SVG):The main value lies in unlimited scalability. Ensure this by using clean, closed paths and avoiding unnecessary raster elements.
• • PSDs and Raster Graphics:Ensure a logical and understandable layer structure (Ebenenstruktur). Name and group the layers sensibly to facilitate editing for agencies and designers.
• • Usability Guarantee:Embed used fonts or convert them into paths. Include all necessary external assets to guarantee the full functionality of the files for the end customer.

 

Use of Artificial Intelligence (AI)

• • General Prohibition:The uploading of AI-generated photos and videos is prohibited under all circumstances, even after human editing. This content must not be part of your asset.
• • Permitted Assistance:The use of AI features is exclusively permitted for optimization and efficiency improvements in the creation of Vectors and PSDs (e.g., automatic vectorization, retouching of auxiliary elements).
• • Transparency and Compliance:If permitted AI use occurs, it must be transparently indicated and it must be guaranteed that no copyrights or other third-party rights are violated. A violation of these principles constitutes a serious breach of the ToEon guidelines, which will lead to the immediate suspension of the account and potentially to legal consequences.

 

Schedule Publish

The "Schedule Publish" function in the ToEon Upload System allows you to schedule photos and videos for automatic publication at any desired date and time.

 

EonLink - Your Message to the Future.

What is EonLink?
EonLink is your permanent, unchangeable message to the future. It seals your most valuable photos or videos into a timed legacy that automatically unlocks at a date you set - whether in years or decades.

Purpose:
Capture a personal, artistic, professional, or historical moment meant to be revealed later - to yourself, your descendants, or the world - when it matters most.

Before You Seal - Important:

• • Content is final: Once sealed, your EonLink cannot be edited, corrected, or deleted - Unlike „Schedule Publish“.

 

License Models and Types of Use

As a Creator, you determine which of our three license models applies to your content when uploading:

License Model	Scope of Use for the Buyer	Commercial Use
ToEon "Free Content"	Editorial Use Only (As Social Media Content - Editorial Use)	NOT permitted.
ToEon "Premium Content"	Editorial and Commercial Use (Selectable)	Permitted.
ToEon "Exclusive Content"	Editorial and Commercial Use (Selectable)	Permitted.

Definitions:

• • Editorial Use: Content is used for informative, educational, or commentary purposes (e.g., newspaper articles, blogs).
• • Commercial Use: Content is used to achieve a direct or indirect commercial advantage (e.g., advertising, marketing, product promotion).

 

Pricing Strategy

Setting the price for your content is in your hands - and is your key to success. We recommend you strategically choose prices that are market-appropriate and ensure maximum accessibility.

Position your works so that they represent an attractive and fair investment for all relevant commercial buyers- from media, companies, agencies, to other interested parties.

Important Note on License Selection.

ToEon Free Content:  If you choose the ToEon "Free Content" license model when uploading your content, this asset will not be available for sale.

ToEon "Free Content" is intended exclusively for Editorial Use (e.g., as a social media post). This means that the mentioned commercial buyers - from media, companies, agencies, to other interested parties - can use this material free of charge for non-commercial, editorial purposes.

 

ToEon Premium Content: For content that you wish to monetize, select the ToEon "Premium Content" license. This model allows you to set the price yourself and gives you the flexibility to grant the buyer either Editorial Use or Commercial Use.

Multi-Platform Sales are Permitted: A key advantage of "Premium Content" is its non-exclusivity. This means you can continue to sell the same content to multiple buyers and offer it on other platforms. By offering Commercial Use, you can significantly increase the price of your asset, as its market value and potential uses for the buyer are maximized.

 

ToEon Exclusive Content: The license model ToEon "Exclusive Content" offers the highest revenue potential, as it combines the promise of exclusivity with the broadest range of possible use.

Unlike 'Premium Content,' which can be offered on other platforms, this asset must be sold exclusively on ToEon. While you can still sell to multiple buyers, this platform exclusivity justifies a higher pricing, as buyers know that this content is unavailable elsewhere.

Important for Pricing.

The decision between editorial and commercial licensing is essential for success. If an asset is licensed only for Editorial Use, it serves strictly informative or commentary purposes. Granting exclusive Editorial Use typically results in lower sale prices than the more comprehensive Commercial Use license.

 

Payment Policy and Commissions

Our current payment policy provides for a 90% share for Creators/Authors and a 10% platform commission.

The Hybrid Sales System: We do not use a subscription system. Instead, our sales model is based on a Hybrid System, where content is purchased directly.

This guarantees a clear allocation of your earnings: Payouts are made transparently and directly and do not come from a general pool based on the number of downloads. You can view the exact listing of your sales, earnings, and payouts at any time in your personal dashboard on our platform.

 

Network Growth

Social Media & Business Networking: Build a loyal community on ToEon, Use our platform's social media features to interact with your followers, receive feedback, and continuously increase your reach.

Professional Business Networking: Effectively expand your professional network. ToEon actively supports you in finding professional partners and collaboration opportunities.

To ensure the trustworthiness and reliability of contacts, we offer special Profile Verifications, secured through a personal identity check. These highlight profiles and establish business networking on the platform at a professional level.